ACID CHERRY AT MIFC · LYON · 2026
A film, a catalogue, a retrospective. We build the strategy and storytelling that connect your work with its next audience. For rights holders, distributors, archives and cultural organisations: audience research, positioning, creative direction, and a clear plan for social media and digital communication.
WHAT WE CAN BUILD TOGETHER
Viewers need a reason to watch. Buyers and cultural partners need a clear way to understand and present the work. We shape the strategy around the conversation your project needs.
FOR AUDIENCES
A film ready for its next audience
A release, a restoration, a first screening. We find the angle that gives people a reason to care, then shape how the film is introduced across social media and digital channels.
FOR AUDIENCES
The screening is over. The conversation isn't.
A full room is a moment. What follows needs a plan. We turn the screening's stories, responses and material into a communication sequence that continues beyond the event.
FOR AUDIENCES & INDUSTRY PARTNERS
A library with more stories than its feed
A catalogue can be introduced by director, place, obsession or an unexpected connection between films. We look for the entry points that make the collection relevant to a particular audience.
FOR INDUSTRY PARTNERS
A strong title. A presentation that needs work.
A buyer needs to understand the film, its audience and its place in a catalogue. We give your market materials a clear argument and a consistent voice. The scope is communication, not rights sales.
FOR AUDIENCES & CULTURAL ORGANISATIONS
Film history meeting a new generation
A restoration or retrospective deserves more than a date announcement. We connect its cultural significance to a present-day reason to watch, without flattening the work into a trend.
ALSO FOR FILMMAKERS & CREATORS
An author's voice, between projects
Your public presence shouldn't reset with every release. We help directors, writers and performers build a recognisable identity around their work, perspective and the stories they choose to tell.
THE METHOD
We examine the project, its audiences, competing offers and current communication. Evidence comes before channel choices.
We define the goal, positioning and priorities. Reaching viewers and presenting to buyers call for different decisions.
We develop the messages, editorial angles, formats and creative ideas that give the strategy a recognisable voice.
We plan implementation, involve the right specialists when needed, and use the response to refine the direction.
We lead the strategy and creative direction. Production, paid media or other specialist delivery can be scoped around your project. We don’t offer a stream of posts without a strategy behind it.
THE PRODUCER’S PERSPECTIVE
Acid Cherry was founded by Ksenia, a trained film producer with experience across film, television and advertising production. Today, her work centres on research, marketing strategy, storytelling and creative direction.
That production background informs how we approach a brief: the people behind the work, the constraints of making it, and the choices that shape its public story.
MORE ABOUT ACID CHERRY →LET’S CONTINUE THE CONVERSATION
A title to introduce. A catalogue to reframe. A retrospective to launch. Tell us what you’re working on, who you want to reach and what needs to happen next. You don’t need a finished brief.